Rehwa Society, a quarter-century old not-for-profit foundation, was created by the royal Holkar family of Central India's erstwhile Indore Maharajah.
Rehwa textiles are hand woven at Maheshwar, a small town in the Indian state of Madhya Pradesh. Located on the banks of the sacred Narmada river, Maheshwar has been a centre of handloom weaving since the 5th century.
The weaving tradition owes its genesis to Maharani Ahilyabai Holkar, who ruled the princely state of Indore from Maheshwar during the last half of the 18th century. Maheshwar saris were famous throughout India due to the patronage of the Royal House of Holkar.
Rehwa has two missions: to revive the centuries-old hand weaving tradition of Maheshwar, Indore's eighteenth century capital; and to improve the lives of Maheshwar's weavers by placing income directly into the hands of our women weavers.
Rehwa's delicate textiles are sold throughout India. All surpluses support a school, housing program and health services for weavers and their families.
While concentrating on fashion textiles for Traditional Indian saris and Salwar kurtas, Rehwa has expanded production into a clothes line, and fine Home Furnishings for both the domestic and international markets.