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  "Maheshwar is a small town in the Indian state of Madhya Pradesh. Located on the banks of the sacred Narmada river, Maheshwar has been a centre of handloom weaving since the 5th century.

The current tradition owes its genesis to Maharani Ahilyabai Holkar, who ruled the princely state of Indore from Maheshwar during the last half of the 18th century. Maheshwar saris were famous throughout western india due to the patronage of the Royal House of Holkar."

 

 
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